Thanks to brands like Martine Rose and Wales Bonner, upcycling designers and most importantly: the pioneering players themselves.
Including ‘Derry Girls,’ ‘Bad Sisters’ and last year’s UEFA Women’s Euro coverage.
“We want to get as much visibility in women’s sport as we can, but also grow the opportunities for young people coming through from school.”
As it rallies support with its encompassing “12th Woman” campaign.
Marking England’s first tournament win since 1966.