Gucci's New "Gucci Garden" Is Straight out of a Fairytale

An interactive experience.

By //Fashion

If you, like us, have been dreaming about Gucci all year long, the Italian fashion house has been brought to life in the brand’s latest project – the Gucci Garden. The new, interactive experience is created by Creative Director Alessandro Michele and is exhibiting in Florence, Italy, and is a unique take on the traditional museum. Displaying the history of the iconic label, as well as a well-curated art gallery, it is a dream come true for Gucci lovers.

The exhibition space stretches across two floors and six rooms, with the first floor featuring GUCCIFICATION, COSMORAMA, PARAPHERNALIA and CINEMA DA CAMERA rooms, and the second featuring the two roomes DE RERUM NATURA and EPHEMERA. Visitors can see historic collections, visit the one-of-a-kind store, as well as see every single one of Gucci’s designers represented throughout the various areas.

Peep the Gucci Garden in the gallery above, and make sure to pay a visit if you’re passing through Florence. Tickets are €8 EUR (approximately $9.55 USD).

Gucci Garden
Piazza della Mercanzia 4
40125 Bologna
BO, Italy

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GucciAlessandro MicheleItalyFlorence

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