Helmut Lang officially announces the relaunch of its denim program. The range of Italian-made styles releasing under the moniker Helmut Lang Jeans consists of a few of the same silhouettes previously seen in the “Under Construction” capsule. Rather than appearing in a muted color palette, the latest arrivals are now available in shades of indigo.
Notably, the Helmut Lang Jeans program is constructed with a denim alternative, a synthetic hi-def twill. The range is also made with a raw Japanese selvage denim with a custom Helmut Lang ID line. Two new jean designs officially launch today: the Femme Hi Mini and the Femme Lo Cigarette.
The newly designed collection features a new logo-hack by the Los Angeles based artist Brian Roettinger. The phrase “L’APOCALYPSE JOYEUSE” highlights a 1986 exhibition of Viennese culture in Paris at the Centre Pompidou — Helmut Lang was invited to present its first runway show there. In celebration of the range, the fashion house presents an editorial shot by Ed Templeton. The imagery showcases South California youth in the well-cut pieces from the aforementioned range.
The Helmut Lang Jeans collection is available now at helmutlang.com, at Helmut Lang storefronts and at select global stockists. Take a look at select items in the range in the gallery below.