Levi's Just Dropped a World Cup Denim Collection With U.S. Soccer
With a campaign starring Kids of Immigrants founders Daniel Buezo and Weleh Dennis.
World Cup fever is the new epidemic running the fashion industry ragged, and Levi’s is the latest patient. Launching a full denim collection in collaboration with U.S. Soccer, the biggest tournament this world has seen is getting a special American touch. One of four federations to receive a collection from the heritage denim brand this summer — alongside Mexico, France and England — this one is for all the soccer lovers, patriots and fashion fiends.
As the USMNT gears for one of their biggest summers yet, Levi’s is kitting out the fans this year. Giving classic denim a footy twist, the collaboration is perfect for cheering in the stands, the thousands of fanzines scattered across the country or for simply turning a look on an average day.
Different washes of denim are stitched with the U.S. Soccer badge, with different designs decorating the backs of trucker jackets. A dark wash option features a map of the United States, with different locations and landmarks pinpointed with distinctive symbols.
For the summer heat, jorts are essential, and these ones come with a subtle USMNT crest. The light wash pair feature a baggy fit, and are a perfect match for the jacket — if a Canadian tuxedo is more your style, that is. The rest of the collection includes retro ringer tees, a tote bag, a bandana and a scarf.
The Levi’s x U.S. Soccer collection is available to purchase now on the Levi’s website.
In other news, Arsenal Women and Good Squish launched a special capsule.
