Fashion

Streetwear Dreams Are Defined in Footasylum Women's "New Year, Same Waves" Campaign

Sporting brands like Nike, adidas and Tommy Hilfiger.

By
3,163 Hypes

Streetwear Dreams Are Defined in Footasylum Women's "New Year, Same Waves" Campaign

Sporting brands like Nike, adidas and Tommy Hilfiger.

We’re only a month into the new year, and British retailer Footasylum Women’s is serving us streetwear inspiration in its latest “New Year, Same Waves” campaign. Featuring some of the biggest brands in the industry like Nike, adidas and PUMA, as well as incorporating statement pieces from Tommy Hilfiger and Calvin Klein, this editorial captures all the best looks to try out during the year.

Take a look at the colorful athleisure-inspired editorial in the gallery above, and head over to Footasylum Women’s to shop the pieces. If you’ve missed it, don’t forget to peep the brands first-ever women’s store in Leeds.

Read Full Article
Art Direction
Lucy Blackman
Stylist
Heather Croston, Lucy Blackman
Photographer
Gavin Richmond

What to Read Next


Benefit's Latest Mascara Is for the Bad Gals
Beauty

Benefit's Latest Mascara Is for the Bad Gals

“Lashes you can see from space.”
1,291 Hypes


Is Cardi B Going on Tour With Bruno Mars?
Music

Is Cardi B Going on Tour With Bruno Mars?

We drippin’ in finesse.
830 Hypes

Gucci's Latest Sweatpants Are for Luxury Lounging
Fashion

Gucci's Latest Sweatpants Are for Luxury Lounging

All about print.
3,373 Hypes

Kim Kardashian Reveals That Kanye West Designs His Own Furniture
Fashion

Kim Kardashian Reveals That Kanye West Designs His Own Furniture

Because of course he does.
1,286 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.