Fashion

COMME des GARÇONS Will Be Launching Its First Online-Only Brand This Summer

Designer Rei Kawakubo is reportedly building the label’s website.

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5,838 Hypes

COMME des GARÇONS Will Be Launching Its First Online-Only Brand This Summer

Designer Rei Kawakubo is reportedly building the label’s website.

COMME des GARÇONS has officially announced its plan to launch a new, online-only brand this July. At the opening of Dover Street Market Beijing last week, the brand’s CEO Adrian Joffe shared with WWD that this label will be the first “Internet-based” imprint. Designer Rei Kawakubo is reportedly building the website which will join GARÇONS’ 18 other brands including HOMME DEUX, PLAY and more. Additionally, the publication shared that a “simple” range for men and women will launch in six shops worldwide, following the brand’s online-only debut.

Stay tuned here as details emerge on the forthcoming brand. For more from COMME des GARÇONS, check out the Nike Cortez platform which debuted at the Paris Fashion Week Fall/Winter 2018 presentation.

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