Rihanna's Fenty PUMA Is Under Fire for Ripping off Another Fashion Brand
A lawsuit may be coming soon.
Rihanna‘s Fenty PUMA collection is reportedly under fire for copying the logo of a fashion brand called Freedom United. The brand, which aims to tackle world hunger by donating 10-percent of sales to the Freedom United Foundation, has threatened to sue the sportswear giant over the use of the “FU” logo throughout Rihanna’s collection, as stated on Teen Vogue.
Although in Rihanna’s case the “F.U.” abbreviation stands for her line of Fenty University products, Freedom United apparently holds copyright for the initials and sent PUMA a cease-and-desist letter earlier this year. Furthermore, the brand have allegedly asked that PUMA stop production of all “F.U.” branded products as well as asking that they share a full account of the revenue earned through sales of those items.
Rihanna and PUMA responded, stating there was no infringement due to the logos themselves appearing in different fonts, and that the initials “FU” are not unique. Despite this, Freedom United is slated to proceed with its lawsuit. Stay tuned for updates and check out the Fall/Winter 2017 Fenty University collection to see any similarities for yourself.
- Teen Vogue