GloRilla Is Fenty's First-Ever Brand Partner
The Grammy-nominated artist will star in hair, makeup, skincare and apparel campaigns through April of this year.
Memphis’ favorite rapper, GloRilla, is stepping into an exciting new role as Fenty’s first-ever partner. She’ll be representing the brand across its hair, makeup, skincare and lingerie lines, marking a major milestone in Fenty’s history.
In the campaign introducing her ambassadorship, GloRilla stuns in Savage X Fenty lingerie, showcasing a hairstyle created using Fenty Hair’s “The Controlling Type” Hair-Thickening Edge Control Gel and “The Side Stick” 3-in-1 Edge Styling Tool. Her lip look includes Fenty Beauty’s “Trace’d Out” Pencil Lip Liner in “I Woodn’t,” “Gloss Bomb Stix” High-Shine Gloss Stick in “Two’Lip Kiss” and Fenty Skin “Treatz” Hydrating + Strengthening Lip Oil in “Dragon Fruit.”
“I’m beyond excited to be the first-ever joint partner for Fenty brands. Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor,” GloRilla said in a press statement. “This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”
You can expect to see the hip-hop artist in a variety of campaigns for Fenty’s apparel and beauty brands, now through April 2025.
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For more beauty news, check out our coverage of Isamaya Beauty’s new “Core” Collection.
