PREMIER AMOUR Presents Its Vibrant Spring/Summer 2018 Collection
An ode to the youth culture in Paris.
Parisian Label PREMIER AMOUR debuts its Spring/Summer 2018 collection titled: “Void Chapter — They Tried To Bury Us.” The lookbook shot by Japanese photographer Yuji Watanabe showcases the latest range which features hoodies, sweatshirts, t-shirts and hats.
PREMIER AMOUR is heavily influenced by the creative youth culture in Paris. Additionally, the label serves as a tribute to karmic meetings amongst individuals which share common values. In the latest range, the pieces take on an edgy theme which arrives with grunge-inspired garments. Standouts in the collection include the black jacket which features the brand’s capsule title emblazoned on the back and the bold green, “MUSE” embroidered hoodie. Another staple is the black sweatshirt which features “Premier Amour Tribe — SS FW 18” on the front in a bright green font.
Head over to the label’s website for a full list of retailers. Take a look at the campaign in the gallery above.
