Peep This New Editorial by the con•cept – Featuring Carhartt, Filling Pieces and More
CCTV-inspired imagery.
the con.cept is a creative agency based in New York that’s involved in editorial and video production, styling and casting just to name a few. As a part of its editorial work, the company has partnered with a variety of sportswear giants including adidas, Kappa and PUMA.
The result was a new project called ED.004: RUNAWAY where we see models posing in a semi-dark working space dressed in vibrant apparel including a bright yellow sweater by Noah, adding color to the sombre mood. Brands featured in this editorial include, Aimé Leon Dore, The North Face, Filling Pieces, M Jewelers, Alix NYC and a favorite Bed Stuy boutique, Sincerely Tommy, which have been pulled together to make something uniquely creative. Also featured is streetwear brand Carhartt, which recently saw a Spring/Summer 2018 collection release with pieces ranging from minimalist T-shirts to graphic sweatshirts.
Flick through the imagery above and for more on Carhartt, check out Carhartt WIP spring summer collection lookbook.