In a recent interview with Vogue Paris, Glossier founder and CEO Emily Weiss confirms that the brand will soon be available to shop in France. Now, it seems like loyal fans of the cult beauty label can expect more than just that, as the brand has just announced its next stage of going global.
On Thursday (May 17), Glossier has taken to Instagram Stories to break the news, revealing that the brand will be coming Sweden and Denmark in addition to France. And on top of that, the company has secretly launched in Ireland today, making its beloved makeup and skincare products immediately available to those who live there via its online store. For shoppers who reside in France, expect Glossier to officially arrive in the country this fall. As for Sweden and Denmark, the brand has yet to provide an exact launch date, so be sure to stay with us for any further updates.
Since its inception in 2014, Glossier has made its way from the United States all the way to the United Kingdom and Canada. Back in Fall 2017, the millennial-favorite label made its first foray into France by hosting a three-month beauty pop-up at Paris boutique colette, which garnered huge success for the brand. It is only natural that the brand finally returns to the country “for good,” as Weiss puts it.