“Americana” design cues are having a moment right now – Coach 1941’s Resort 2019 lookbook points to a recent presentation which distinctly highlighted vintage style. The latest fashion label to try out this trend is none other than DSquared2. The line’s Fall/Winter 2018 campaign modeled by Bella Hadid and Kendall Jenner features a slew of Western-inspired motifs. Think big, big hair, clothes fit for cowgirls and of course luxe leather separates.
The campaign directed by Giovanni Bianco and shot by the innovative duo Mert and Marcus serves up an edgy yet glitzy take on a classic motel room. In numerous shots, Jenner and Hadid lay and watch vintage television sets as they’re decked out in extravagant wigs custom-made by the ultra-talented hairstylist Sam McKnight.