Jeremy Scott Debuts Moschino "Illegal Alien" Fall 2018 Ad Campaign
Featuring Gigi Hadid and Kaia Gerber.
Earlier this week, Jeremy Scott, creative director of Moschino released imagery of his Fall 2018 campaign photographed by Steven Meisel via Instagram featuring Gigi Hadid, Kaia Gerber and Soo Joo Park.
The first image included Kaia covered in orange, while the second image presented Gigi in all-blue body paint alluded to a theme of “Alien Nation.” In the campaign styled by Carlyne Cerf de Dudzeele, each model dons a colorful look. Gerber wears a sky blue outfit similar to pieces worn by former first lady Jacqueline Kennedy Onassis, while Gigi dons an orange zip-up dress with black accessories. Park who is featured with blue body paint appears in a light pink two-piece outfit topped off with a pillbox hat and matching handbag.
The edited caption first read: “The only thing illegal about this alien is how good she looks.” One user declared her distaste for the original image and Scott responded via an Instagram comment. His comment which was later added to the first image read:
“The entire concept of my ad campaign was to bring attention the U.S. administration’s harsh stance towards ‘illegal aliens’. I painted the models in my show and this campaign as a way to bring attention to this and discuss what exactly is an ‘alien.’ Are they orange, blue, yellow, green? No they are our friends, neighbors, co workers, relatives and people we love.”
Check out Moschino’s Fall 2018 campaign for yourself by browsing the gallery above.
ALIEN NATION ! @gigihadid STARS IN MY NEW @moschino CAMPAIGN SHOT BY STEVEN MEISEL & STYLED BY @carlynecerfdedudzeele HAIR & MAKE UP BY @guidopalau & @patmcgrathreal. WHAT IS AN “ALIEN?” THE CONCEPT OF MY AD CAMPAIGN IS TO BRING ATTENTION TO THE US ADMINISTRATION’S HARSH STANCE TOWARDS ‘ILLEGAL ALIENS.’ I PAINTED THE MODELS IN MY SHOW AND THIS CAMPAIGN AS A WAY TO OPEN A DISCUSSION ON WHAT EXACTLY AN ‘ALIEN’ IS – ARE THEY ORANGE BLUE YELLOW GREEN? DOES THIS MATTER? THEY ARE OUR FRIENDS, NEIGHBORS, CO WORKERS, RELATIVES AND PEOPLE WE LOVE.
- New York Times