Nii HAi's Latest Campaign Feels Like a Spanish Postcard
Featuring a collection inspired by Mallorca at the height of summer.
For its latest drop, the internet’s favorite brand Nii HAi is looking beyond Mallorca’s postcard-perfect image. “CAPSULE 024” takes inspiration from the island at the height of summer, exploring the contrast between its glossy, sun-drenched exterior and the overwhelming reality of mass tourism.
Rather than focusing solely on the familiar Mediterranean fantasy, the collection looks to the quieter corners of the island. Dry landscapes, forgotten ruins and weathered surroundings become unexpected points of calm against the seasonal chaos.
The concept is particularly personal for Nii HAi founder Rosie Williams, who grew up in Mallorca before moving to London and launching the label in 2019. That tension between Mediterranean warmth and London grit continues to shape the brand’s approach to dressing.
As with previous Nii HAi capsules, the collection plays with contrast, bringing together clean silhouettes and unexpected details, masculine and feminine references, and elevated staples alongside more statement-led pieces. Designed to be layered, reversed and styled in multiple ways, the pieces are made for experimentation rather than a single, prescribed look.
Head to the brand’s website to shop the new capsule.
In other news, Emma Chamberlain stars in J.Crew’s ‘Tiny Rollneck” campaign.
