Repetto Bridges the Gap Between Dancing and Skateboarding in Its Latest Campaign
A new generation of creatives.
Dancing and skateboarding have long been seen as polar opposites. Dancing is calm and collected and has been seen as “girly,” whereas skateboarding is still a male-dominated sport known for its fast pace and risky tricks. Now, French shoe brand Repetto is bridging the gap between the two by tapping dancer turned skateboarder Lucy Jean.
Lucy founded the all-girl skate crew GRLSWIRL, which focuses on bringing femininity to the male-centered sport, and is taking over skate parks in Venice Beach. ”When I have the wind in my hair and I can’t hear anything because it’s so loud – the wind flying by me, and I have all my ladies around me, I feel like I’m a part of something bigger than myself. I feel powerful and liberated,” says Lucy in the video, combining her skating skill with elements of dance.
The video series is a part of Repetto’s new Repetto Studio, which has just opened in New York and will serve as a community space where creatives will be able to host different exhibitions and collaborations. “The project aims to encourage the new generation in dance that merges the worlds of dance, fashion, music and art,” stated Repetto. Take a look at the video above, and see more from the French shoe company below.