Fashion

Versace's FW18 Campaign Features the Longest Advertising Image Ever Made

54 models team up to complete the feat.

By
4,652 Hypes

Versace's FW18 Campaign Features the Longest Advertising Image Ever Made

54 models team up to complete the feat.

Versace commissioned photographer Steven Meisel to create the longest advertising image ever made. Fifty-four models pose in the label’s Fall/Winter 2018 campaign which is punctuated with a cheeky video clip. Adut Akech, Kaia Gerber, Gigi Hadid and Donatella Versace each teach the public how to properly pronounce the Italian name.

For added emphasis the entire cast of models go on to form the letters of the brand’s name in a huge human-sized text logo. The expansive image represents the values of inclusivity and diversity that Donatella has championed.

Watch the short clip above.

Read Full Article
Share this article

What to Read Next

Yes, That Is Lily James in the New Versace Campaign
Fashion

Yes, That Is Lily James in the New Versace Campaign

Wearing new season latex.
2,921 Hypes

Versace Announces FW23 Runway Show in Los Angeles
Fashion

Versace Announces FW23 Runway Show in Los Angeles

Two days before the Oscars.
2,596 Hypes

Diesel Takes Over The Sky With Its "Larger-Than-Life" FW22 Campaign
Fashion

Diesel Takes Over The Sky With Its "Larger-Than-Life" FW22 Campaign

Models are transformed into billboards.
1,831 Hypes


Hit the Slopes in Gigi Hadid's New Guest in Residence Ski Lodge Collection
Fashion

Hit the Slopes in Gigi Hadid's New Guest in Residence Ski Lodge Collection

Made from 100% cashmere.
1,865 Hypes


Nike Just Released a Badass, Pink Air Max 97 Ultra
Footwear

Nike Just Released a Badass, Pink Air Max 97 Ultra

Pink and black striped.
13,495 Hypes

PUMA's Thunder Desert Gets a Summer Release Date
Footwear

PUMA's Thunder Desert Gets a Summer Release Date

Arriving in “Natural Vachetta” and “Smoke Green.”
32,800 Hypes

Ari Lennox Returns With Sultry Single, "Whipped Cream"
Music

Ari Lennox Returns With Sultry Single, "Whipped Cream"

The first lady of J. Cole’s Dreamville serves up a treat.
3,728 Hypes

adidas Originals Drops Off Two New Pink NMD_R1s
Footwear

adidas Originals Drops Off Two New Pink NMD_R1s

Which is your favorite?
3,329 Hypes

Kim Kardashian Reveals New Colorways of the YEEZY 350 & 700
Footwear

Kim Kardashian Reveals New Colorways of the YEEZY 350 & 700

Take a look at the latest from Kanye West and adidas.
12,590 Hypes


Chanel's Pre-Fall 2018 Collection Is a Modern Take on Elegance
Fashion

Chanel's Pre-Fall 2018 Collection Is a Modern Take on Elegance

Featuring Sudanese model Adut Akech.
4,395 Hypes

'Stranger Things' Hints at Season 3 Premise With Vintage-Style Trailer
Film & TV

'Stranger Things' Hints at Season 3 Premise With Vintage-Style Trailer

Featuring a new location, the “Starcourt Mall.”
3,898 Hypes

Gucci Collaborator Coco Capitán Makes Her Debut in Asia with New Art Exhibition
Art 

Gucci Collaborator Coco Capitán Makes Her Debut in Asia with New Art Exhibition

Read our exclusive interview with the 26-year-old artist.
7,457 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.