K-Pop Sisters Jessica & Krystal Jung Tapped as New Faces of Fendi's Peekaboo Bag
It’s a family affair.
Fendi‘s latest Peekaboo campaign is all about family. Following up on its first batch of images featuring Kim Kardashian and her mother Kris Jenner as well as her five-year-old daughter North West, the Italian brand now reveals chapter two of the campaign series, fronted by K-pop royalties Jessica and Krystal Jung.
The sister duo, who debuted as members of bestselling girl groups Girls’ Generation and f(x) respectively, pose alongside each other with their stylish Fendi handbags. Bonded by blood and their shared experiences in the entertainment industry, the siblings’ acts of affection are captured in an organic manner in the campaign imagery and the lo-fi short film below.