Vetements decided to go against the grain scheduling its Spring/Summer 2019 show to take place during Paris Couture Week. This particular collection was one that was close to the heart of lead designer Demna Gvasalia. His home country of Georgia served as the inspiration behind the apparel, accessories and footwear. The Boulevard Périphérique served as backdrop of the presentation serving as a reminder of the displaced migrants who once gathered in that area. Memories of the country’s war-torn past are clearly evident throughout the show:
“I dedicated this collection to Georgia, the Georgia where my brother Guram and I grew up together in the ’90s, and the war that happened where we lived. I tried to face this angst and fear and pain in this show. I didn’t want to remember before, I didn’t want to go that far.”
Both the men’s and women’s collections were modeled by street-cast Georgians that were instructed not to smile as they hit the runway. Oversized jackets and hoodies were cross matched with military boots that came equipped with stunning silver spikes. Dresses were draped with paisley prints marrying normcore and other goth-inspired accents. Collaborations with Reebok and Oakley were used to style each look taking the dad shoe trend to darker and more eccentric levels. This presentation confirmed the return of sport sunglasses. Overall, the presentation was an exercise in transforming history into fashion that is both relatable and thought-provoking.
Peep the best women’s looks above and watch the full show for yourself below. In case you missed it, Gvasalia also released an app that highlights the history of Georgia and the genocide that took place in 1992.