Take a Look Inside Browns' "Nomad 2.0" Store in Los Angeles
Shop all your faves on the West Coast.
Cult London store Browns has just revealed it’s opened up its first ever space outside of the UK, offering West Coast shoppers a chance to snap up its expertly-curated, trend-led offering. Housed inside Los Angeles‘ renowned Fred Segal store, the semi-permanent location marks the second coming of the Browns Nomad “roaming retail” experience, which kicked off with the launch of Browns East last year. Commenting on the decision to head to LA, Browns’ CEO Holli Rogers shared:
“After the launch of Browns East we felt it was time for our first international venture. Having connected with John Frierson, President at Fred Segal, we instantly clicked and it became apparent that we had a shared view on the future of retail as well as a mutual love for our clients who are at the heart of what we do. The synergy between what they are doing both locally and globally aligned with our Browns Nomad concept and we couldn’t think of a better partner for Nomad 2.0. Browns has an incredible heritage particularly in London and we see that mirrored with Fred Segal in Los Angeles both flying the flag for a wave of talent who now lead the fashion pack. Respectively we have been part of the fabric of our cities for so long which is why we are excited to collaborate, and share our complimentary values.”
Doors are now open at this exclusive, and Instgrammable store, and you can take a peek inside via the gallery above. For those of you lucky enough to be in LA, be sure to stop by and peep the selection IRL. In other news, did you head that Supreme is offering a reward to anyone who can ID the man who vandalized its London store?
Fred Segal
8500 Sunset Blvd
Los Angeles
CA 90069
USA
