Good American Just Added a New Size to Create a More Inclusive Range
Inventing size 15.
Khloe Kardashian‘s size-inclusive label Good American has been creating denim and pieces ranging from sizes 0 to a 24, and now the brand is introducing a new fit: size 15. Since its launch in late 2016, the brand has seen a 50-percent larger return in sizes 14 and 16 compared to other sizes, which showed that there’s a huge discrepancy between sizes 14 and 16. As Good American said, there’s an industry-wide problem when it comes to sizing, so the brand listened and took customer feedback into account when creating the new range and invented the new size to close the gap.
Set to launch this week, the new size range will debut in the brand’s new design called “Good Curve.” Arriving in a high-waisted fit, the pants will be available online at goodamerican.com. Hear more about the new release in the video below.
