Fashion

MISCHIEF Announces a Hong Kong Pop-Up Featuring Skate Brand Victoria

Following up on the brand’s Tokyo activation.

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2,789 Hypes

South Korean streetwear brand MISCHIEF officially announces its latest pop-up experience. Founded by Seo Ji Eun and Jung Ji Yoon, the label is most known for its on-trend separates, mainly graphic tees. The Hong Kong event will feature an array of brands and local artists including the local skate brand Victoria. The upcoming pop-up is a follow-up to the successful Tokyo activiation which featured Verdy‘s Girls Don’t Cry.

Available products include a collaborative MSCHF x VICTORIA collection and select MSCHF Spring/Summer 2018 pieces. This time around MISCHIEF the pop-up will be hosted at the Tsim Sha Tsui shop Loading Store. The first 150 customers will have the opportunity to win free products.

The MISCHIEF pop-up will be open to the public from September 28-30. Take a look at the official details below.

MISCHIEF Pop-Up Store
Loading Store
45 Granville Road, Tsim Sha Tsui, Hong Kong

Shop Hours:
September 28, 2 p.m. – 10 p.m.
Reception, 8 p.m. – 10 p.m.
Afterparty @ AUX, 11 p.m. – Late

September 29 – 30, 2 p.m. – 11 p.m.

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Hypebeast Korea
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