PUMA‘s had a lot of collaborations recently, including those with Ader Error and the icon that is Barbie. The latest, however, was a little more unexpected as the sportswear giant revealed it’s teaming up with makeup mega-brand Maybelline. Instead of apparel and footwear, the offering is a full makeup collection, inspired by the ever-growing athleisure trend that firmly has performance in mind.
The 12-piece collection includes affordable essentials, like a smudge-proof mascara, metallic highlighter and the cult-favorite Super Stay Matte Ink long-wear lip color in versatile new shades. Additionally, there are two duo sticks available; a matte and metallic eye stick that will seamlessly take your looks from day to night, and a waterproof color and gloss face stick that will give you a dewy look, devoid of any sweat that may incur from your workout.
The packaging is just as slick, with the easy to use on-the-go products arriving in dusky metallic pink casings with pink branding and Adriana Lima acts as the perfect face for the campaign, since she’s both a Maybelline spokesmodel and PUMA ambassador. Announcing the collaboration Trisha Ayyagari, Deputy General Manager of Maybelline New York, shared:
“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high performance products that keep up with her grind. “The PUMA x Maybelline Collection was created to do just that.”
Take a look at the products above; you can shop the PUMA x Maybelline New York collection from retailers like Ulta Beauty from February 8. In related news, check out Selena Gomez in PUMA’s new DEFY TZ sneaker.