ROSÉ and PUMA Launch the Perfect Speedcat for Fall
Elevating the sneaker in premium leather.
Global pop icon ROSÉ is back with PUMA, bringing a refined, fashion-forward twist to one of the brand’s most iconic silhouettes. Building on their ongoing creative partnership, the pair has unveiled two new iterations of the legendary PUMA Speedcat, effortlessly blending the shoe’s racing heritage with ROSÉ’s distinct personal style and self-expression.
Shifting away from its traditional motorsport roots, the low-profile sneaker undergoes a sophisticated evolution for the season. The updated models feature rich autumnal shades—deep burgundy red and earthy brown—crafted from textured nubuck leather for a premium feel. Signature details include wrapped laces and exclusive co-branding on the tongue, striking a balance between sleek minimalism and elevated craftsmanship.
To complement the release, the accompanying campaign reimagines the Speedcat against a backdrop of flowers and natural textures, offering a soft, organic perspective reminiscent of a stroll off the beaten path. The lush, earthy visuals highlight the tactile surfaces and subtle tones, placing the motorsport classic firmly in a modern lifestyle context.
The PUMA x ROSÉ Speedcat collection drops globally on October 8 on the PUMA website and select retailers.
In other news, Karol G launched Reebok’s newest Freestyle Hi colorway.
