Fenty Beauty Debuts Pro Filt'r Concealer Range with 50 Brand New Shades
Rihanna has done it again.
New year, new Fenty Beauty. Taking to Instagram, Rihanna has just announced that her cult-status makeup line is slated to drop a new Pro Filt’r Concealer range – with a jaw-dropping selection of 50 all-new shades, no less. In her hallmark vlog-style announcement, RiRi reveals that the product is meant to be a seamless addition to her existing range of beauty essentials. Rihanna explains in the announcement reel, “As long as you know your Pro Filt’r shade, we have a corresponding concealer to match and you don’t even have to figure it out.”
Of course, the new concealer is expected to be just as much of a top-performing beauty gem as all of the brand’s previous releases. According to the accompanying caption, the formula is “creamy, creaseproof and long-wearing.” A separate teaser reel was also posted on Twitter, in which a closeup of the product’s doe foot applicator can be seen. As if you needed more convincing, Fenty Beauty’s latest “Tutorial Tuesdays with Rihanna” segment showcases the new concealer and how you can incorporate it into your makeup routine.
Fenty Beauty’s Pro Filt’r Concealer is slated to drop on January 11 at fentybeauty.com, Sephora and Harvey Nichols. You can watch the full tutorial above, and can check out the original announcement posts below.
In other beauty news, don’t miss the celebrity-approved icy blue hair trend that is already taking 2019 by storm.
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New year, New #FENTYBEAUTY! ??♀️ We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 BRAND NEW shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER! Get it at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!! Full tutorial on IGTV and YouTube.com/fentybeauty #rihanna
— Rihanna (@rihanna) January 2, 2019
- Mark Ganzon/Getty