Y-3's SS19 Campaign Focuses on Fluidity and Versatility

Filled with casual pieces for everyday wear.

Fashion
1,275 Hypes

Yohji Yamamoto‘s imprint Y-3 has officially presented its Spring/Summer 2019 campaign shot by Angelo Pennetta. Styled by Haley Wollens, the imagery was shot at a shipyard in Los Angeles.

The vibrant photography focuses on the line’s seasonal adaptation of “innovation, technology and functionality,” capturing the fluidity and versatility of the entire range. The collection distinctly features lighter-than-lightweight apparel and footwear.

In an official statement, Y-3 shared the premise behind the latest pieces and the accompanying images:

“The Spring/Summer 2019 campaign captures some of the season’s most directional pieces. The imagery is rendered in a casual, offhand aesthetic that contrasts with the fluidity of the clothing. The sun-bleached primary colors of rusted equipment bring focus to the campaign’s black-and-white apparel and footwear. Presented editorial-style, each photograph distills the essence of the season on its own.”

The Y-3 SS19 collection will be available at Y-3 flagship stores and the brand’s official web store on January 7.

Read Full Article

What to Read Next

UPDATE: Nike's "Have a Nike Day" Air Max 97 Get Official Release Date
Footwear

UPDATE: Nike's "Have a Nike Day" Air Max 97 Get Official Release Date

You won’t want to miss out on this bold drop.
36,517 Hypes


Awkwafina Could Potentially Star in 'Jumanji 2' Alongside Dwayne Johnson
Entertainment

Awkwafina Could Potentially Star in 'Jumanji 2' Alongside Dwayne Johnson

This could be the next big move for the star.
396 Hypes

Treat Yourself to These 18 Must-Haves With Your Christmas Money
Fashion 

Treat Yourself to These 18 Must-Haves With Your Christmas Money

Featuring picks from Burberry, Pyer Moss and GANNI.
6,974 Hypes

adidas' Falcon Just Dropped With Metallic Blue and Bright Red Detailing
Footwear

adidas' Falcon Just Dropped With Metallic Blue and Bright Red Detailing

Arriving with glitzy gold accents.
13,933 Hypes


More ▾