Since taking over at Burberry, creative director Riccardo Tisci has been debuting a handful of striking campaigns featuring everyone from Naomi Campbell to Vivienne Westwood. For his latest campaign, the designer has tapped Zhao Wei and Zhou Dongyu to star in the label’s Chinese New Year lookbook. Celebrating family and traditions, the campaign shot and directed by photographer Ethan James Green and stars the Chinese actresses.
Featuring classic Burberry pieces such as trench coats and scarves, as well as streetwear-inspired hoodies and joggers, the campaign is inspired by classic portraiture. By juxtaposing the old and the new, as well as the traditional and the contemporary, the campaign gets a unique feel that showcases each of the pieces in an eye-catching way.
Take a look at the Chinese New Year celebration in the gallery above, and shop the collection in-store and online.