Fashion

CHIMI Eyewear Taps Swedish Rapper Mwuana for Its Latest Collaboration

Introducing the “Craftsmanship” collection.

By
761 Hypes

CHIMI Eyewear Taps Swedish Rapper Mwuana for Its Latest Collaboration

Introducing the “Craftsmanship” collection.

Following its previous collaboration with Swedish model Elsa Hosk earlier this year, CHIMI Eyewear is back with another drop, and has tapped rapper and musician Mwuana for its latest release. The singer created the track for Hosk’s previous “Chi in CHIMI” campaign, and has become one of the biggest names in the Swedish music scene.

“For most people I’m just Mwuana, but that’s just one side of my creativity. Creating inspires me to do my own thing as an artist. My music is what drives me forward, but everything is connected. In order for me to fill my creative needs, I need to be allowed to work across spectrums. This collab with CHIMI has given me just that, and I felt I had freedom on all levels,” said Mwuana about the collaboration, which features two new frames. Named after the singer’s catchy hit “Craftsmanship,” the two shades are titled Craftsmanship Square and the Craftsmanship Round, and sport a glossy, black Mazzuchelli acetate.

“The glasses reflect Mwuana’s original, yet classic style. We wanted to make sure that his artistic vision was central in the design”, said CHIMI’s designer Linnéa Ryrstam. The collaboration is set to release on October 15 at CHIMI’s website as well as its concept store in Stockholm. Take a look at the campaign video produced by CMO Jonas Löhr and directed by Nicolina Knapp below, and peep the shots by photographer Rami Hanna in the gallery above.

 

View this post on Instagram

 

Who’s ready? 15/10

A post shared by CHIMI (@chimieyewear) on

Read Full Article

What to Read Next

Peep the Bow on Nike's Latest Air Jordan 1 Mid
Footwear

Peep the Bow on Nike's Latest Air Jordan 1 Mid

A women’s-exclusive statement piece.
2,549 Hypes

Burberry Is Launching the Perfect Rainbow Logo Scarf for Fall
Fashion

Burberry Is Launching the Perfect Rainbow Logo Scarf for Fall

Arriving as a part of the label’s exclusive B-Series drop.
969 Hypes

5 Alternatives to Bottega Veneta's Trendy Pouch Bag
Fashion 

5 Alternatives to Bottega Veneta's Trendy Pouch Bag

If you can’t get your hands on the sold-out it bag.
2,193 Hypes

Beats Debuts the "Solo Pro" with Noise-Canceling & Siri-Enabled Features
Tech

Beats Debuts the "Solo Pro" with Noise-Canceling & Siri-Enabled Features

Arriving in six monochromatic colorways.
10,794 Hypes

Watch the New 'Bombshell' Trailer Starring Charlize Theron, Nicole Kidman & Margot Robbie
Culture

Watch the New 'Bombshell' Trailer Starring Charlize Theron, Nicole Kidman & Margot Robbie

Based on scandalous story of Fox News’ former chairman and CEO, Roger Ailes.
1,271 Hypes

Converse's Chuck Taylors Get an UNDERCOVER Graphic Makeover
Footwear

Converse's Chuck Taylors Get an UNDERCOVER Graphic Makeover

Featuring Jun Takahashi’s signature teddy bear.
1,121 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.