Fashion

This New Off-White™ Logo Looks a Lot Different Than the One You Know

Take a look at that “new new.”

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1,852 Hypes

This New Off-White™ Logo Looks a Lot Different Than the One You Know

Take a look at that “new new.”

Virgil Abloh has unveiled a new logo for his streetwear label, Off-White™. Revealed on the designer’s Instagram account recently, the revamped branding features a very different look compared to the logo most fashion enthusiasts would remember.

Opting for a serif font, Abloh has created an “updated identity” for his brand, with graphics of two hands placed below the words “Off” and “White™” respectively, and the print of a face replacing the hyphen.

According to the Justia database, Off-White™ has filed for a trademark for the new logo on September 13. The description reads, “The mark consists of a sinking person’s hands and face below the words ‘Off’ and ‘White’.”

Those who’ve been following the brand’s Instagram may also notice another variation of the logo. Shown in Off-White™’s profile picture is the word “Off” juxtaposed with one hand.

Below, take a look at the new logo design that has already been featured in Off-White™’s Spring/Summer 2020 “Meteor Shower” show as well as billboards.

 

View this post on Instagram

 

@off____white™ **updated identity. miscellaneous images.

A post shared by @ virgilabloh on

 

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billboard at @off___white___lasvegas within @wynnlasvegas ~ campaign photography c/o @brett_lloyd

A post shared by Off-White™ (@off____white) on

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