Lana Del Rey's New 'Norman Fucking Rockwell' Music Video Is a Triple Threat
Featuring three of the acclaimed album’s tracks.
Following the announcement of an upcoming spoken word album, Lana Del Rey has released a new 14-minute-long music video adding visuals to three tracks off her latest album, Norman Fucking Rockwell.
The grainy, vintage-style video was edited by Lana herself and directed by her sister, Chuck Grant. Beginning with the album’s Grammy-nominated title track, the video begins with shots of Lana sitting at her piano and progresses to a backyard setting, where the singer dons a pair of shades reflecting retro images of flamingos and sailboats.
The video’s second song, “Bartender,” is set to Lana and a group of friends cruising around an abandoned parking lot. Clips of the group getting into a food fight with a pair of cops is interspersed with close-ups of Lana Facetiming a mystery man entered into her contacts as “Fuck Boy.”
Lastly, Lana and her friends enter the video’s finale, “Happiness Is A Butterfly.” The girls loiter by the highway with monarch butterflies perched on their hands. Lana flips off the camera as she deliver’s the song’s chorus, “I said, ‘don’t be a jerk, don’t call me a taxi’ / Sitting in your sweatshirt, crying in the backseat / Ooh / I just wanna dance with you.”
Watch Lana’s new Norman Fucking Rockwell music video above.
