Music

Lana Del Rey's New 'Norman Fucking Rockwell' Music Video Is a Triple Threat

Featuring three of the acclaimed album’s tracks.

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1,359 Hypes

Lana Del Rey's New 'Norman Fucking Rockwell' Music Video Is a Triple Threat

Featuring three of the acclaimed album’s tracks.

Following the announcement of an upcoming spoken word album, Lana Del Rey has released a new 14-minute-long music video adding visuals to three tracks off her latest album, Norman Fucking Rockwell.

The grainy, vintage-style video was edited by Lana herself and directed by her sister, Chuck Grant. Beginning with the album’s Grammy-nominated title track, the video begins with shots of Lana sitting at her piano and progresses to a backyard setting, where the singer dons a pair of shades reflecting retro images of flamingos and sailboats.

The video’s second song, “Bartender,” is set to Lana and a group of friends cruising around an abandoned parking lot. Clips of the group getting into a food fight with a pair of cops is interspersed with close-ups of Lana Facetiming a mystery man entered into her contacts as “Fuck Boy.”

Lastly, Lana and her friends enter the video’s finale, “Happiness Is A Butterfly.” The girls loiter by the highway with monarch butterflies perched on their hands. Lana flips off the camera as she deliver’s the song’s chorus, “I said, ‘don’t be a jerk, don’t call me a taxi’ / Sitting in your sweatshirt, crying in the backseat / Ooh / I just wanna dance with you.”

Watch Lana’s new Norman Fucking Rockwell music video above.

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Photographer
Samir Hussein/Wireimage

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