Beauty

Rihanna Just Quietly Launched Fenty Beauty's First Mascara

The Full Frontal Mascara is now available for pre-order.

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7,172 Hypes

Rihanna Just Quietly Launched Fenty Beauty's First Mascara

The Full Frontal Mascara is now available for pre-order.

Shortly after launching her new collection of Snap Shadows eyeshadow palettes, Rihanna is already preparing for her next Fenty Beauty release, the Full Frontal Mascara.

The first-ever mascara of the singer’s eponymous makeup brand, Full Frontal promises to volumize, lengthen, lift and curl eyelashes. According to the product’s description on Harvey Nichols’ website, the mascara features a buildable, “lightweight, ultra black formula” and is designed with a “flat-to-fat brush” — with one side holding the maximum amount of product and lifting lashes, and the other defining and curling each hair. Tested by RiRi herself, the longwear mascara is water-resistant and is able to stand up to smudges.

Priced at $24 USD, the Fenty Beauty Full Frontal Volume, Lift & Curl will be available starting January 16 at Sephora, Sephora’s website, #SephoraInJCP and Fenty Beauty’s website. For those based in the UK, head to Harvey Nichols to pre-order yours now.

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