Rihanna Just Quietly Launched Fenty Beauty's First Mascara
The Full Frontal Mascara is now available for pre-order.
Shortly after launching her new collection of Snap Shadows eyeshadow palettes, Rihanna is already preparing for her next Fenty Beauty release, the Full Frontal Mascara.
The first-ever mascara of the singer’s eponymous makeup brand, Full Frontal promises to volumize, lengthen, lift and curl eyelashes. According to the product’s description on Harvey Nichols’ website, the mascara features a buildable, “lightweight, ultra black formula” and is designed with a “flat-to-fat brush” — with one side holding the maximum amount of product and lifting lashes, and the other defining and curling each hair. Tested by RiRi herself, the longwear mascara is water-resistant and is able to stand up to smudges.
Priced at $24 USD, the Fenty Beauty Full Frontal Volume, Lift & Curl will be available starting January 16 at Sephora, Sephora’s website, #SephoraInJCP and Fenty Beauty’s website. For those based in the UK, head to Harvey Nichols to pre-order yours now.
