Beauty

Rihanna Just Quietly Launched Fenty Beauty's First Mascara

The Full Frontal Mascara is now available for pre-order.

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6,895 Hypes

Rihanna Just Quietly Launched Fenty Beauty's First Mascara

The Full Frontal Mascara is now available for pre-order.

Shortly after launching her new collection of Snap Shadows eyeshadow palettes, Rihanna is already preparing for her next Fenty Beauty release, the Full Frontal Mascara.

The first-ever mascara of the singer’s eponymous makeup brand, Full Frontal promises to volumize, lengthen, lift and curl eyelashes. According to the product’s description on Harvey Nichols’ website, the mascara features a buildable, “lightweight, ultra black formula” and is designed with a “flat-to-fat brush” — with one side holding the maximum amount of product and lifting lashes, and the other defining and curling each hair. Tested by RiRi herself, the longwear mascara is water-resistant and is able to stand up to smudges.

Priced at $24 USD, the Fenty Beauty Full Frontal Volume, Lift & Curl will be available starting January 16 at Sephora, Sephora’s website, #SephoraInJCP and Fenty Beauty’s website. For those based in the UK, head to Harvey Nichols to pre-order yours now.

 

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SURPRISE!!!! ??? OMG!!! ?? Available Now!! LINK ➡️ PIC Online #harveynichols * Pre-order, January 16th delivery . NEW! Year… NEW #MASCARA ? by #fentybeauty #FullFrontal Volume, Lift & Curl Mascara ? . lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. Has a round, pointed tip. Longwear, water-resistant formula to stand up to smudging, sweat and tears. . #ComingSoon JANUARY online in stores @fentybeauty #Sephora *will keep u updated . . . Gorgeous packaging!! Can’t wait to try it ? What are your thoughts? ?? XO #Trendmood #fenty #rihanna #riri THANK U for this amazing update: @kittymerritt ??? U Rock! . . . #instabeauty #beauty #beautyaddict #cosmetics #bbloggers #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje.

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