Fenty Beauty Wants to Make Your Lashes "Hella Thicc" with Its Two New Products
The brand adds to its line-up with the “Hella Extra” Mascara-Boosting Lash Primer and Volumizing Mascara in “Let’z Be Blunt.”
Fenty Beauty is hopping on the brown mascara trend, extending its best-selling “Hella Thicc” makeup range to include a brown color and lash primer.
“Let’z Be Blunt” is a beautiful mocha shade, ideal for all lashes but especially flattering on those who lean more on the blonde or brown side.
“I love how powerful a brown mascara can be. It has the ability to brighten lighter eyes and deepen darker eyes,” Rihanna said in a press statement. “‘Hella Thicc’ in ‘Let’z Be Blunt’ gives you that special effect while still bringing that volumizing and lengthening effect you know and love.”
To get your lashes ready for maximum volume, the brand is also releasing the “Hella Extra” Mascara-Boosting Lash Primer, perfect for coating prior to makeup application.
@fentybeauty The ultimate lash link-up 🤎🔗🤍 Get into this NEW new 👉🏽👉🏿👉🏻 Hella Extra Mascara-Boosting Lash Primer gives love to lashes with its ultra-creamy formula loaded with plant based fatty acids to keep ‘em feeling nourished & conditioned while extending mascara wear ✨ And Hella Thicc Volumizing Mascara in NEW shade ‘Let’z Be Blunt’ delivers a hella big, hella bold & hella thicc lash effect that’s lifted & full of volumptuous volume 😮💨 Shop your new fave lash duo at @Ulta Beauty ♬ original sound – Fenty Beauty
Fenty Beauty’s “Hella Extra” Mascara-Boosting Lash Primer and “Hella Thicc” Volumizing Mascara in “Let’z Be Blunt” retail between $20 USD and $24 USD and are now available on the brand’s website.
For more beauty news, check out our coverage of e.l.f. Cosmetics and NASCAR driver Katherine Legge’s continued partnership.
