Fashion

Eytys Pokes Fun at Celebrity Culture in SS19 Denim Campaign

Take a look.

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1,280 Hypes

Eytys Pokes Fun at Celebrity Culture in SS19 Denim Campaign

Take a look.

Swedish label Eytys has debuted a tongue-in-cheek campaign series for its new Spring/Summer 2019 denim collection. Created in collaboration with London-based Buffalo Zine, the imagery includes a set of images featuring “the world’s greatest mega stars that never were.”

The range is made up of classic styles by Eytys – the Benz, Cypress and Boyle. The silhouettes are revamped into new colorways like “Cobalt Blue,” “Fudge Brown” and a new deep monochrome print. Additionally, the line comes with a new design, the Oregon, a denim style with dramatic flare legs directly inspired by the ’70s.

Drop by Eytys web store to purchase the brand’s SS19 denim collection. Take a look at the campaign in the gallery above.

Check out the latest street style from Stockholm Fashion Week Fall/Winter 2019 featuring all the biggest trends right now.

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