Beauty 

These 10 Clean and Natural Beauty Products Will Transform Your Skincare Routine

Handpicked by the founder of cult-loved green beauty retailer, Follain.

By
4,945 Hypes

In just a few years’ time, clean beauty has gone from being a rather foreign idea to becoming perhaps one of the most significant beauty movements of the decade. With growing interest in nontoxic skincare and makeup now more than ever, there’s a surging consumer demand for beauty products that are formulated without ingredients that are potentially harmful to one’s health.

First opened in Boston in 2013, Follain prides itself on its vast selection of beauty products that are safe to use while also being effective and luxurious. Often dubbed by media outlets and beauty vloggers as “the Sephora of green beauty products,” the store has quickly gained popularity among skincare enthusiasts and has expanded with storefronts in Bethesda, Dallas, Seattle and most recently, West Village in New York City.

If you’re looking to switch up your beauty routine with cleaner, more natural options, continue reading for our interview with Follain Founder Tara Foley, where she shares with us some of her favorite makeup, skincare, as well as bath and body products.

follain clean beauty green store cosmetics skincare beauty boston

Follain

Why do you think clean beauty has become such a huge movement in the industry over the past few years?

Clean beauty has gained traction because of the overall increased focus on health, wellness and sustainability. Once someone finds the right clean beauty for their skin, they rarely – if ever — go back to using the toxic stuff.

What are some ingredients commonly found in cosmetics that we should try to avoid?

To make things really simple, we share our full list of banned ingredients publicly on our website for easy reference. Some of the most important groups of ingredients to avoid are: synthetic fragrance, parabens, oxybenzone and avobenzone (chemical sunscreens), SLS and SLES, PEGs, aluminum zirconium and hydroquinone.

follain clean beauty green store cosmetics skincare beauty boston

Follain

What is the biggest misconception about clean beauty?

That it doesn’t work! But the products in our highly curated assortment are just as effective as they are safe.

What are you the most proud of about the retail experience offered by Follain, both online and In its physical locations?

Our passion is truly to match women with the best clean beauty for them, so that they stick with clean beauty. Follain has become known as the best source to get matched to products for your specific skin type and concerns — via our quiz, chat and in-store consultations. We know that natural and clean [beauty] is so different from conventional, and through our our years of experience and curated assortment, we’re the best ones to match you to the best products for you.

Apart from ensuring the safety of the products you carry, Follain is also concerned with the overall feel and experience that these products give. What are some makeup and skincare that always feel luxurious to use?

OSEA Ocean Cleanser: The Ocean Cleanser by OSEA is gentle and creamy but super cleansing and I love the sweet scent.

May Lindstrom The Blue Cocoon Beauty Balm Concentrate: I come back to May Lindstrom‘s Blue Cocoon time and time again because it sparks so much joy for me. The luxe feel and scent is something I enjoy experiencing on a daily basis.

Tammy Fender Epi Peel: The Tammy Fender Epi Peel is the perfect five-minute “facial in a jar.” This was one of the first products I tested when I started Follain and it is still a favorite of mine to this day.

Cocokind Mymatcha All Over Moisture Stick: For makeup, I love playing with a red lipstick smudged out with the Cocokind Skincare Matcha Stick. This combo is always fun and has my lips feeling moisturized all day.

RMS Beauty Buriti Bronzer: Another makeup staple in my bag is the RMS Buriti Bronzer for a quick glow up.

follain clean beauty green store cosmetics skincare beauty boston

Follain

Bath and body are one of the main categories at Follain. If someone’s looking to upgrade from drugstore body wash to something a bit fancier, what would you recommend?

Our Follain refillable hand and body wash comes in a beautiful glass bottle and the most popular scents. Also our Follain Everybody Bar Soap, because it has a rich creamy lather but it is not drying at all. Both Follain soap options are sustainable and stylish.

What about haircare products? What are some of your favorites from Follain’s selection?

Recently I’ve been loving the Innersense Hairbath and Conditioner. [The shampoo] is so moisturizing but cleans really well. And I can’t live without styling products like the·Yarok Feed Your Ends heat protectant. I like my straightener a little too much so this helps to protect and condition my hair.

Read Full Article

What to Read Next

Top 10 Unconventional Sex Toys & Products to Spice up Your Sex Life
Health 

Top 10 Unconventional Sex Toys & Products to Spice up Your Sex Life

Achieve every single sex resolution in 2019 with these picks.
12,159 Hypes


BAEwatch: RIMON
Music 

BAEwatch: RIMON

The Amsterdam-based artist shares what’s next for her after her debut EP, ‘BBYGIRL FOCU$.’
3,033 Hypes


Graffiti Artist eL Seed Teams up With MAC on Street-Inspired Makeup Collab
Beauty

Graffiti Artist eL Seed Teams up With MAC on Street-Inspired Makeup Collab

The newest range features art-centric pieces.
1,849 Hypes

Your First Look at Nike's Fuzzy Air Jordan 1 High "Panda"
Footwear

Your First Look at Nike's Fuzzy Air Jordan 1 High "Panda"

The women’s-exclusive colorway drops next month.
13,230 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.