10 Black-Owned Brands That Deserve a Spot in Your Beauty Routine
From Tracee Ellis Ross’ Pattern to Rihanna’s Fenty Beauty.
Undoubtedly, the last few years have brought about a new generation of beauty that champions diversity and inclusion in the makeup, skincare and haircare categories. There are icons like Rihanna with Fenty Beauty and Tracee Ellis Ross‘ haircare line Pattern Beauty that push boundaries and open doors. There are also stellar independent brands like Topicals that are filling in gaps in the market. The common denominator is that these brands are expanding their product offerings to meet the needs of the Black and Brown consumers from their respective communities.
In honor of Black History Month, we’re honoring and showing love to our favorite Black-owned brands. Keep reading on for the most top-shelf-worthy beauty you will want to keep in your rotation.
Epi.logic
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Glossier Grantee and Founder Dr. Chaneve Jeanniton founded Epi.logic on the belief and research that science is the key to clear skin. The brand offers accessible but luxe cleansers, toners and serums that will look good in your Instagram pics and are widely beneficial to your skincare routine.
Oui The People
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Karen Young shook up the shaving industry when she hit the scene with Oui the People. From the body oil to the gel-to-milk shaving cream, Oui the People is a sensitive skin-friendly body care brand that encourages consumers to embrace and love the skin they’re in.
The Established
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You can’t mention anything chic without mentioning The Established. Founded by Essence Iman out of her own personal body gripes, the minimalist brand cultivates high-performing products made to provide relief from skin concerns such as eczema and everything in between.
54 Thrones
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Directly named for the 54 countries in Africa, 54 Thrones is a luxe line of body butters that are sourced from the richest soil in Ghana, Uganda, North Africa and more.
BeautyStat
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Cosmetic Chemist and founder Ron Robinson is a beauty industry veteran and has been the brain behind many of our favorite skincare products for large brands. BeautyStat is most known for its initial product, the Universal C Skin Refiner and is a cult-loved staple of many skin enthusiasts.
Ourside
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Keta Burke-Williams realized there was a significant gap in the fragrance market for luxury, Black-owned scents and founded Ourside. The brand has three decadent unisex fragrances that will fit any vibe or mood.
Wyn Beauty
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The brainchild of one of the greatest athletes of all time, Wyn Beauty is Serena Williams’ active makeup line. Expect clean formulas that enhance your skin‘s natural beauty while supporting its health over time. Wyn is also committed to inclusivity and makes shades for deep skin — the brand’s range is expansive and high-performance.
Topicals
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In 2020, entrepreneur Olamide Olowe founded Topicals, a skincare brand focused on creating treatments that worked effectively for chronic conditions like acne and ezcema. She aims to take the seriousness out of skincare, making it more pleasant.
Bread Beauty Supply
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Bread founder Maeva Heim’s mother owned a braiding salon in her childhood and being around that atmosphere inspired her to be passionate about creating clean haircare, especially for styles that mirrored her own. She turned that vision into Bread, a brand with a deep understanding of the unique needs of every hair type.
Pat McGrath Labs
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A legend in her own right, Pat McGrath was a makeup artist for years before creating her line. Now, she is widely regarded as one of the most influential figures in the beauty industry and her eponymous line, Pat McGrath Labs, offers high-performance products that celebrate creativity and self-expression.
While you’re here, check out our coverage of the beauty from Luar’s Fall/Winter 2025 New York Fashion Week show.
