UPDATE: If you’ve been trying to get your hands on Virgil Abloh‘s covetable collaboration with Evian, now is your chance. The shatter-resistant SOMA glass water bottles have been hidden all around New York City as a part of an exclusive scavenger hunt. The eco-friendly accessory was designed by Virgil Abloh and sports his signature font, reading “RAINBOW INSIDE” on the bottle.
Starting on May 10 at 12 p.m. EST, fans of the collaboration will be able to find the eye-catching bottles in major New York City tourist destinations, teased on Soma’s Instagram. All you have to do is find the bottle with the “Congrats! You Found Me” sign and take a photo with it, then it is all yours.
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HEY NYC!?️ Miss your chance to snag one of our limited edition Virgil Abloh x Evian water bottles? Keep your eye out for an announcement coming soon — tag your friends to follow along?#drinksoma ⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ #HydrateBetter #GlassIsBetter #DrinkSoma #GoGlass #DrinkWater #drinkingwater #waterbottle #instabottle #instadrinking
After announcing his title of Creative Advisor for Sustainable Innovation Design for water purveyor Evian late last year, Virgil Abloh dropped an SOMA glass water bottle alongside the label. Now, the sold-out grail is being restocked by MATCHESFASHION.
The bottle comes in four different colorways, crafted with SOMA’s shatter-resistant glass which is wrapped with a soft silicone sleeve in white. Finished off with a leak-proof bamboo cap and “RAINBOW INSIDE” emblazoned across the sleeve, the bottle is the ultimate piece for streetwear enthusiasts and collectors. To finish off the piece, Evian’s logo is added alongside Virgil Abloh’s co-branding.
If you’re looking to get your hands on one of the bottles, they are now are set to restock on MATCHESFASHION.COM where they will retail at $58 USD. Take a look at the bottles in the gallery above, and let us know which color is your favorite in the comments below.