Inside Prada's SS20 Show Beauty Prep, Backstage at Milan Fashion Week
Runway regulars like Sora Choi, Gigi Hadid and Adut Akech get ready for the catwalk.
Amid eye-popping trends and over-the-top presentations seen throughout Fashion Month, Prada is going back to basics with its Spring/Summer 2020 collection. Instead of running a goth, horror motif like she did for her Fall/Winter 2019 range, Miuccia Prada has centered her show this season around the theme of women and their style.
The show notes read:
Reduction to an essence. An antidote to complexity. A purity, a directness, an instinct. These are the source-points of inspiration behind the Prada Spring/Summer 2020 womenswear collection. It is, fundamentally, a collection about the power of women over clothing, and of style over fashion.
Complementing the tasteful ensembles that seamlessly blend sartorial references from different eras — from ’20s-style hats to ’70s-inspired patterns — were minimal and timeless beauty looks. Seemingly barefaced makeup was occasionally accented by matte red lips and artistic graphic liner that ran parallel to the eyebrow. Models also wore side-parted, shiny hair and sleek, low ponytails with a voluminous top.
Moments before the show began, we went backstage to check out the beauty prep on the models and runway regulars, including Sora Choi, Gigi Hadid, Adut Akech and more familiar faces. Scroll through the gallery to see our exclusive images, and stay tuned as we continue to bring you the latest news from Milan Fashion Week SS20.