Late last year, water company Evian announced none other than Virgil Abloh as its Creative Advisor for Sustainable Innovation Design. Now the Off-White™ founder and Evian have revealed their first-ever collaborative product, which fittingly is a reusable glass water bottle.
Designed in partnership with water filtration company Soma, the refillable bottle features a bamboo cap and a smooth silicone sleeve. The co-branded sleeve boasts both Evian’s trademark mountain logo alongside Abloh’s name and phrase “RAINBOW INSIDE” in hot pink and those signature quotation marks. Discussing the project, Abloh stated “Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of evolution, paving a better future for generations.”
You can shop the limited-edition bottle soon at MATCHESFASHION.COM for $50 USD. While you’re here check out our roundup on the best reusable bottles, cups and straws?
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Excited to reveal our 1st refillable glass water bottle designed by our Creative Advisor for Sustainable Innovation Design, @VirgilAbloh. Happy to offer our consumers new ways to hydrate with the evian x Virgil Abloh limited-edition Soma bottle, available soon exclusively on MATCHESFASHION.COM @matchesfashion @matches_man #evian #VirgilAbloh #evianxVirgilAbloh #rainbowinside