Drew House Debuts Lookbook Filled With Bold Smiley-Face Designs
Shot in California.
Back in March, Los Angeles-based label Drew House launched its first pop-up in Hong Kong. Months before that, the brand seemed to emerge out of thin air with the debut of a pair of white hotel slippers with a smiley-face design. Now, the company has unveiled its latest lookbook shot in California.
Drew House’s newest lookbook is packed with rich golden and yellow hues that the brand has become known for. With the Californian suburbs as the backdrop, the shots feature an array of separates including T-shirts, hoodies, crewnecks, pants and more. Additionally, the ethically processed range is marked by button-ups, trousers and shorts created with soft brown corduroy and cotton. The pieces are made in limited quantities where treatments like garment-washing and dyeing have been applied to create a unique texture. Other staples in the drop include an all-yellow hoodie emblazoned with a large smiley face on the front and a pair of corduroy shorts arriving with “drew” across the chest.
You can purchase Drew House’s latest collection on hbx.com on June 28 at 10 p.m. EST. Check out the brand’s lookbook in the gallery above.
