The international Jordan family gathered in Paris over Paris Fashion Week Men’s to launch the Jordan Brand’s latest 23 Engineered collection and more. The weekend of events included a kick-off party at the House of Jumpman in between shows, a Quai 54 Streetball Contest with appearances from the likes of Blake Griffin, Russell Westbrook and Maya Moore; as well as a women’s panel talk featuring Aleali May. The 23 Engineered apparel offerings look to newly updated contemporary twists on classic heritage styles, stepping away from the traditional Jordan colors and redefining the Jordan aesthetic.
Aleali May styled each basketball star in the latest Jordan getups to kick off the weekend, while on Saturday and Sunday, Centre Sportif Emile Anthoine played host to the Quai 54 tournament, under the gaze of the Eiffel Tower. The weekend ended with an empowering all-female panel talk hosted by Alice Pfeifer and featuring women excelling in male-centric fields like Maya Moore, Aleali May, Parisian rapper Lean Chihiro and French photographer Wendy Huyhn.
Check out what went down at the events in the video above, and head over to the Jordan site to shop the latest Jordan products.
- Antoine Duchamp/HYPEBEAST