G-Star RAW's Latest Collection is Made of Plant Waste
Pushing the boundaries of sustainability.
With brands all over the world like Uniqlo exploring ways to become more sustainable, G-Star RAW has now launched an environmentally friendly collection. While Converse is making shoes from used plastic bottles, the brand has produced clothes using plant waste in its latest range.
Through its ongoing collaboration with Archroma, a global color and specialty chemicals company based in Switzerland, G-Star RAW first introduced a collection of plant-based dyed jeans back in 2017. This season, the denim label is expanding its EarthColors® by Archroma range, which uses dyes created from upcycled plant waste that is traceable from earth to product, to items like jeans, denim jackets, shirts, tees and sweatshirts for men and women. The lineup arrives in three colorways – red made from upcycled beetroot waste, and grey and indigo made from saw palmetto leaf leftovers from the herbal industry. All of these designs are created using eco-friendly fibers like organic cotton, recycled cotton along with sustainable washing techniques.
Peep the gallery above for pieces from the collection. To get your hands on The Dyed by Nature range, visit G-Star RAW’s offline stores or online store.