Tate McRae Brings Her Moves to Calvin Klein Denim
Starring in the brand’s new “Feel the Fit” campaign.
Calvin Klein is bringing its signature denim codes into a new era with its Fall 2026 campaign, starring Tate McRae. Titled “Feel the Fit,” the multi-chapter campaign explores that instant confidence boost that comes from finding the perfect pair of jeans. For its first chapter, McRae brings her energy and sensuality to the brand’s latest offering.
Directed by Carlijn Jacobs, the campaign follows McRae through familiar everyday settings, where pulling on the right pair of jeans transforms her surroundings into a stage. Set to Deee-Lite’s “Groove Is in the Heart,” the visuals channel Calvin Klein’s iconic ’90s aesthetic through McRae’s contemporary performance style.
The collection introduces several new silhouettes, including the Low Rise Baggy Jean, High Rise Loose Jean and a returning ’90s Straight Jean. Across dark washes, indigo and classic true blue, each fit offers a different take on the brand’s OG denim.
The collection is now available via the Calvin Klein website. Fans can also expect creators to recreate McRae’s campaign choreography, so expect to see the “Feel the Fit” energy everywhere.
