You've Never Seen Juicy Couture Like This Before
A brand new take on the tracksuits we know and love.
We’re in a time where reboots, remakes and ’90s nostalgia is thriving. Disney is bringing back classics like The Lion King and Aladdin, shows like Lizzie McGuire and Recess are getting remade and all our favorite retro brands are having a moment. In the frontline is Juicy Couture, the label that made the velour tracksuits we all wanted growing up, and it is back with a whole new aesthetic.
Drawing inspiration from its signature pieces, the brand has created new iterations of the iconic velour tracksuits, designs sporting one-arm cuts, reimagined into bodysuits and more. Of course, the new designs also boast Juicy’s signature bedazzled logos, taking the ’90s and 2000’s rhinestone trend to the next level.
The SS20 collection is divided into two tiers, with tier one including all the signature tracksuits, and tier two introducing a new and elevated take on the classics. The lookbook features satin-like suits in colors like green, grey and more, perfectly matched with the velour pieces. As the label puts it, the range is all about “Soft, tailored suits with hooded inserts, sexy cutouts and floor length coats, reflecting Juicy Couture’s past and present.”
Take a look at the editorial above featuring all the must-have pieces from Juicy Couture, and stay tuned as the collection is set to release throughout the SS20 season.