Millie Bobby Brown recently launched her beauty brand Florence by Mills in August. To celebrate, the Stranger Things actress released a series of campaign videos testing her makeup and skincare line on the beauty brand’s Instagram. Following the video series, she shared a more candid, lo-fi Instagram and YouTube video of her nightly regimen.
In the video, she walks through her evening skincare routine using Florence by Mills‘ face mist, face scrub, face wash, moisturizer and lip oil. Fans were quick to point out their confusion in the comments because they thought that it didn’t look like she was applying anything to her face throughout the video. The Instagram post has now been deleted, but the YouTube video is still live, which you can watch above.
According to Buzzfeed, examples of comments on the Instagram video were things such as, “Is it me or did she really use the products on her face? Her eye makeup is still on.” The YouTube comments are now disabled, but an article on Teen Vogue quoted some conspiracy-level statements such as:
“This is so weird, and not expected from MBB… the mist didn’t touch her face, you can see where it goes in the light… she angled her hands when squeezing the bottle so that you can’t see the (non-existent) cream… and when she squeezed the last bottle, it completely collapsed, further proving there’s nothing in them… why would you even bother??”
Twitter is also full of criticisms such as one Tweet saying, “millie bobby brown acting like she’s putting on face creams but literally just rubbing her empty hands on her face isn’t even that funny but it brings me so much entertainment,” whereas others jump to her defense. A fan writes, “if y’all weren’t dumb*ss millennials looking for reasons to hate on a CHILD, u would know that the product millie bobby brown used was a CLEAR SKINCARE product. why would she fake using something if it wasn’t gonna show up anyway?”
Following the comments, Millie Bobbie Brown released a statement on her Instagram hoping to clear up the confusion:
I’m still learning the best way to share my routines as I get to know this space better — I’m not an expert. I thought doing a quick video replicating my personal process for that night was okay, but that’s not what was conveyed. I understand, I appreciate all your feedback on this journey, please keeping sharing your thoughts and i will too!”
Take a look at her post below.
While you’re here, check out the best makeup and hair trends at New York Fashion Week Spring/Summer 2020.
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