Tech

Snapchat Is Paying Creators $1 Million USD a Day to Use New Spotlight Feature

The addition is a potential TikTok competitor.

By
1,187 Hypes

Snapchat Is Paying Creators $1 Million USD a Day to Use New Spotlight Feature

The addition is a potential TikTok competitor.

Snapchat is taking on TikTok with a new feature, Spotlight, an in-app tab where users can post vertical videos up to 60 seconds long. Similar to TikTok’s “For You Page,” Spotlight also aggregates personalized content based on an algorithm predicting what users will find entertaining.

Encouraging users to upload Spotlight content, Snapchat is awarding $1 million USD daily to those with the most entertaining videos. The prize will be split between the most popular creators on the app every day until the end of 2020. Each winner will receive a sum based on the number of unique views his or her video has — for example, someone with 50 million views would receive a larger portion of the $1 million USD than someone with 30 million views.

Though the parallels between TikTok and Spotlight are apparent, Snapchat’s feature does differ in several ways: Spotlight doesn’t have a public comments section, and Spotlight profiles remain private (this means users can continue posting day-to-day content for their friends while also creating public Spotlights). In addition, content uploaded to Spotlight cannot be watermarked — so don’t try downloading a viral TikTok video to re-upload to Snapchat.

Snapchat’s Spotlight feature is available in 11 countries including the U.S., UK, France, Germany and Australia.

Read Full Article
Share this article

What to Read Next

TikTok Is Introducing New Tools to Help You Credit Your Favorite Creators
Tech

TikTok Is Introducing New Tools to Help You Credit Your Favorite Creators

Directly tag, credit and mention a creator in your video description.
1,063 Hypes

ESPRIT Brings a New Spirit of Positivity and Love to the Modern World
Fashion 

ESPRIT Brings a New Spirit of Positivity and Love to the Modern World

From its iconic colorful apparel to its human ethos, the beloved global brand stays true to its roots of celebrating real people who feel good inside and out.
979 Hypes

Danish Design Brand GUBI Forays Into Outdoor Furniture
Art & Design

Danish Design Brand GUBI Forays Into Outdoor Furniture

Presenting its “Bohemian 72” line inspired by Gabriella Crespi’s collection in 1972.
2,056 Hypes


No Sesso's FW22 Runway Honors the Journey of Black Womanhood
Fashion

No Sesso's FW22 Runway Honors the Journey of Black Womanhood

The brand has also debuted its upcoming collaboration with Levi’s.
1,565 Hypes

Telfar Teams Up With UGG for a Cozy Take On the Signature Tote Bag
Fashion

Telfar Teams Up With UGG for a Cozy Take On the Signature Tote Bag

Available for pre-order starting next week.
4,240 Hypes

JW Anderson x UNIQLO Unveil a Festive Range of Winter Accessories
Fashion

JW Anderson x UNIQLO Unveil a Festive Range of Winter Accessories

Retro knit styles arriving in classic diamond and honeycomb patterns.
4,521 Hypes

K-Pop Veteran Super Junior Signs With ICM Partners
Music

K-Pop Veteran Super Junior Signs With ICM Partners

The partnership will help expand the group’s international presence.
1,989 Hypes

NOAH x adidas Originals Expand Partnership With Nostalgic Gazelle Sneakers
Fashion

NOAH x adidas Originals Expand Partnership With Nostalgic Gazelle Sneakers

Paying homage to the ’80s and ’90s NYC aesthetic.
2,690 Hypes

How to Make Green Juice and Smoothies at Home
Culture 

How to Make Green Juice and Smoothies at Home

Four simple recipes to give you a winter vitamin boost.
4,194 Hypes

Christie's Is Auctioning Every Single Supreme Box Logo Shirt From 1994 to 2020
Fashion

Christie's Is Auctioning Every Single Supreme Box Logo Shirt From 1994 to 2020

252 shirts in total, estimated to realize $2 million USD, all collected by 21-year-old James Bogart.
4,427 Hypes

Hit the Slopes in Dior's New Ski Gear
Fashion

Hit the Slopes in Dior's New Ski Gear

Or try out the monogram snowboard.
7,955 Hypes

Starbucks Hong Kong Unveils a New Christmas Flavor: Jolly Baked Apple
Culture

Starbucks Hong Kong Unveils a New Christmas Flavor: Jolly Baked Apple

Along with a selection of themed desserts.
2,507 Hypes

Sustainable Brand YANYAN Debuts New Hair Accessories Range
Fashion

Sustainable Brand YANYAN Debuts New Hair Accessories Range

Complete your holiday look with these statement scrunchies and headbands.
1,529 Hypes

Nike Dresses the Dunk High in Mint Green for the 2021 NBA All-Star Game
Footwear

Nike Dresses the Dunk High in Mint Green for the 2021 NBA All-Star Game

Reportedly dropping next February to coincide with the event.
4,284 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.