Coach Reintroduces Its '90s Swinger Bag in Nostalgic Holiday Campaign
Starring Paris Hilton, Rickey Thompson and Kim Petras.
Coach has released a short festive film featuring its iconic ’90s Swinger Bag. Starring Paris Hilton, Rickey Thompson and Kim Petras, the campaign was created and shot by Christelle de Castro.
Inspired by old school chat platforms like Yahoo Messenger and MSN, the three members of the Coach Family are seen IM-ing each other in a group chat about how obsessed they are with their new shoulder bags. Available in six seasonal colorways, the silhouette is made of nylon and refined pebble leather material. Additionally, the piece comes with the house’s iconic turn-lock closure, as well as a detachable strap for you to wear it as a crossbody bag.
Watch the campaign video below and peep the styles in the gallery above. The Swinger Bag retails for $275 USD and is now available at Coach’s website.