Marine Serre Presents a Post-Apocalyptic Vision in New SS20 Campaign
Featuring CGI models.
Marine Serre, one of fashion’s buzziest designers, has released a darkly futuristic advertising campaign for her Spring/Summer 2020 collection. Dubbed “Marée Noire,” which translates to “Oil Spill,” the images present a series of four post-Apocalyptic landscapes and its inhabitants, clad in Serre’s crescent moon-printed offerings.
“Marée Noire” merges photography with CGI imagery, blurring the boundaries between digital and physical. One landscape, “Breach,” features a duo of models working on metal pipelines that previously served as couches at the designer’s SS20 runway show. “Eden” shows an amphibian-human figure emerging from the water and “The Drought” depicts a rocky backdrop and three mysterious CGI models wearing crescent moon boots and leggings. Lastly, “The Pass” shows a lone figure walking through a desert with a wolf.
Check out Marine Serre’s SS20 “Marée Noire” campaign in the gallery above and stay tuned for her upcoming Fall/Winter 2020 collection.
