Oribe Haircare Expands Its "Silverati" Collection Focusing on Grey Hair
Introducing the new Treatment Masque and Pomade.
Haircare brand Oribe has unveiled two new products – Silverati Illuminating Treatment Masque and Silverati Illuminating Pomade – as part of its “Silverati” collection. Jessica Friedman, Senior Vice President of Product Development for Oribe Haircare said in a press release:
“More and more, consumers are choosing to embrace their natural hair color and texture. This shift has created a growing demand for products that nurture and enhance grey, silver and white shades. Due to this on-going movement inspiring consumers of all ages, Oribe continues to provide products that cater to grey and silver tones.”
Specially formulated for grey, silver and white shades, the new Treatment Masque intensely hydrates dry and aging hair. Additionally, its ultra-hydrating formula restores strength, elasticity and shine, while correcting yellow tones. The Pomade adds flexible control, shine and hold to grey hair. The silver pigments in the product enhance brightness, while the Pea Peptide provides volume and anti-aging benefits.
The Treatment Masque retails for $63 USD and the Pomade retails for $39USD which you can now purchase at Oribe’s website, Oribe salons and retailers nationwide. For more beauty-related news, be sure to check out Taraji P. Henson’s cruelty-free and vegan haircare line.