Tech

Shoot Your Shot with Polaroid's New Instant Analog Camera, Polaroid Now

In celebration of the photography brand’s 82nd anniversary.

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Shoot Your Shot with Polaroid's New Instant Analog Camera, Polaroid Now

In celebration of the photography brand’s 82nd anniversary.

As Polaroid Originals turns 82 this year, the company has decided to rebrand and return back to its original name, Polaroid. For its latest drop, the label has unveiled a fresh look and feel for the decade with its new instant analog camera, Polaroid Now.

The latest product features a newly developed autofocus lens system, longer-lasting battery, accurate flash and a more functional design. Additionally, the new layout sports curved and fluid lines, allowing users to hold, view and use the camera with ease. The Polaroid Now will be available for a limited time in five rainbow colors – “Red,” “Orange,” “Yellow,” “Green” and “Blue” – while “Black” and “White” will be the core colorways. Along with the launch, Polaroid has unveiled a new special edition instant film dubbed the Color Wave pack, as well as the Color i-Type Film Black Frame edition.

Take a detailed look at the new model in the gallery above. Polaroid Now retails for $99.99 USD, while both instant film packs are priced at $16.99 USD each, which you can now purchase online.

Elsewhere in tech, read our editor’s review on the new Leica Q2.

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