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Over 40 Beauty Brands Form BeautyUnited to Benefit Coronavirus First Responders

Victoria Beckham, Charlotte Tilbury and more are among backers.

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Over 40 Beauty Brands Form BeautyUnited to Benefit Coronavirus First Responders

Victoria Beckham, Charlotte Tilbury and more are among backers.

Moj Mahdara, founder and CEO of Beautycon, has launched BeautyUnited, a charitable organization supporting first responders on the frontlines of the coronavirus pandemic. Over 40 beauty and wellness brand leaders — including Victoria Beckham, Charlotte Tilbury and Dr. Barbara Sturm — have joined Mahdara in her initiative, which will donate to the Frontline Responder’s Fund and also provide personal care products to healthcare workers.

Other celebrities backing BeautyUnited include Drew Barrymore of Flower Beauty, Mona Kattan of Huda Beauty and Rosie Huntington Whiteley of Rose Inc. Companies such as Unilever, Revlon and Violet Grey have also joined the initiative along with popular brands Milk Makeup, Too Faced and and Costa Brazil. “I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses and all the healthcare workers on the front lines of this pandemic,” Mahdara told Allure.

Check out BeautyUnited’s official launch video above and head to the BeautyUnited website to learn more.

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