Culture

Milk Makeup Raises Over $100,000 USD in 24 Hours for COVID-19 Relief

Funds will benefit healthcare workers, local businesses and hourly workers.

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Milk Makeup Raises Over $100,000 USD in 24 Hours for COVID-19 Relief

Funds will benefit healthcare workers, local businesses and hourly workers.

UPDATE (April 13, 2020): The result of a 24-hour-long fundraising initiative, Milk Makeup will donate $106, 264 USD to the New York City COVID-19 Emergency Relief Fund.

The beauty brand pledged 100 percent of proceeds from its sales on April 10 to the fund, which provides resources for healthcare workers, essential staff, local businesses, unemployed hourly workers and other residents of the city particularly vulnerable to the impact of the coronavirus pandemic. Over the course of Milk Makeup’s day-long initiative, the brand gifted also 1,155 limited-edition Wu-Tang Clan x Milk Makeup lipsticks to customers who spent $55 USD or more on online purchases.

“Every cent counts, and every cent is going back to [Mayor Bill de Blasio's] NYC COVID-19 Emergency Fund. Thank you again to all of the brave first responders in New York and around the world,” Milk Makeup CEO Tim Coolican said. The brand has also donated $250,000 USD worth of skincare products to healthcare workers at hospitals across New York City.


ORIGINAL STORY (April 9, 2020): Milk Makeup, the New York-based beauty brand that previously collaborated with Wu-Tang Clan on a collection of limited-edition lipsticks, is rekindling the duo’s partnership to raise money for coronavirus relief efforts.

For 24 hours starting on April 10, anyone who purchases at least $55 USD from the Milk Makeup website will receive a free Wu-Tang x Milk Makeup Lip Color in “Flow.” 100 percent of proceeds made throughout the day will be donated to the New York City COVID-19 Emergency Relief Fund.

“New York City has been Milk’s home for 23 years,” Milk Makeup and Studios Co-Founder Mazdack Rassi said. “This city has given us everything, it’s our time to give back.”

To contribute to Milk Makeup and Wu-Tang Clan’s charitable initiative, shop on the Milk Makeup website any time between 12 a.m. and 11:59 p.m. EST on April 10.

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